Verified by Psychology Today

Attitudes and Persuasion Lab

About

The Attitudes and Persuasion Lab at The Ohio State University focuses broadly on the situational and individual difference factors responsible for changes in beliefs, attitudes, and behaviors. The lab is directed by Distinguished University Professor of psychology Richard E. Petty, Ph.D., and Arts and Sciences Distinguished Professor of psychology Duane T. Wegener, Ph.D. Lab members include graduate and undergraduate students as well as interested OSU faculty.

Recent Posts
Who Supports Political Violence?
What is the mindset of people who attack airline attendants over mask mandates or storm the capitol because of a false belief that the election was stolen?
Who Are the Most Negative Voters?
Many think that hyper-partisanship accounts for the increased negativity in politics (voting against rather than for a candidate). It is independents who are the most negative.
Does Personalized Marketing Work?

Are you tired of personalized advertising? Although tailored ads are often effective, these 5 factors can reduce their power.

Are you tired of personalized advertising? Although tailored ads are often effective, these 5 factors can reduce their power.